Marketing & Communications

The Marketing & Communications team at Visit South Padre Island leads South Padre Island's tourism efforts and the South Padre Island Convention Center by promoting the Island through innovative marketing, public relations, social media, digital communications, and comprehensive website efforts. The marketing team and its agency of record develop strategies to increase awareness and understanding of the South Padre Island destination brand and drive demand for overnight accommodations. Using data-driven insights, the team shapes messaging and determines the most effective distribution channels for paid media while complementing that with integrated, proactive media relations efforts, content development strategies, niche promotions, and social outreach to further amplify destination awareness and buzz.

Our strategies target meeting and convention planners, influencers, convention attendees, domestic group tour operators, and overseas leisure travelers and travel trade professionals.